Feature Platform
Push Notifications are a powerful tool to encourage the user to come back to your app at a certain time. However they have to satisfy both the Data Privacy, and user needs, or it will turn against your business.
As App Designer my mission was to create a user flow for scheduling the notification, and complain with the current Data Privacy Policy.
Product
Pepper Apps
Timeline
Q3 2022 - Q4 2022
Problem Statement
Mobile devices are for nature a multi-tasking tool.
The environment and the context surrounding our user is constantly changing with all pros and cons: distractions are everytime around the corner. As a consequence, according to this research, the avg. attention span has been reduced to 6s.
Getting the attention of our app users is a never ending challenge. However we can rely on some of native mobile features such as push notification to bring them back where they left.
In Q1 2022 Google introduced a change to manage the Android Permissions: if the user does not opt-in the push notification. In short, we lose a great opportunity to increase the app retention rate, and lead the user to our business partner.
The following case study is an example of a typical app design project, and it doesn't reflect exactly the Pepper workflow I was part of during my past experience. I intentionally omitted some details that should not reduce your ability to evaluate my skills in the matter of Native app design.
Research
In conformity with our survey, users (64%) declaire one of most common reasons to miss a deal are:
1.Lack of Time
They don't have time to go through the check-out at the moment they visit the product page.
2.Expired Offer
When they finally come back the product is already out of stock.
3.Upcoming Offer
Some deals are available at a certain time in the future.
Schedule a reminder was the solution we were looking for. It would cover both user issues listed above, and encourage them to allow push notifications to work.
Analogous research helped us to identify which visual trend, and understand the capability of Android framework.
Solution
The development cost for both features was very cheap, so we decided to ship our solution after a few iterations.
Bottom sheet Permission and Flow
Illustration is from my own. I made use of my drawing skill taking inspiration from the previous analogous research.
The bottom sheet pops up any time the user tries to access feature build to work with push notification. There is a link direct to the Android Permission center.
Schedule Reminder
The entry point is an icon on the Quick Actions.
The bottom sheet is displayed with a list of default time slots and a custom option.
The Quick Action icon is updated, and also visible on the Deal Card.
Learnings
Technical capability
Since we use native components the hand-off was pretty smooth, and there was no confusion on how the features would have worked. Thanks to the permissions update the Pepper App was able to stay in the google store.
A fail story
Unfortunately the usage of the feature was low as expected. As is known, there is a difference between what users say and what they do.
